Avengers vs. X-Men #10

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   I think it's fair to say that the "slide" of the Phoenix Five into megalomania has been both completed and completely botched. I don't know if it's that the pack of writers on this thing aren't communicating well enough, or what, but there's never really been any individual progression here for any of the Five (save Cyclops, and even that's been shamefully undercooked). At some point for each of them, a switch simply gets thrown. That's not progression; that's not even a story. It's just... juxtaposed vignettes.

The way Marvel approaches crossovers need to change, because what has occurred here is that several individually talented creators have assembled a barely-functioning Frankenstein's monster of a piece. It doesn't seem like it was that long ago that Marvel reworked the way it thinks about publishing crossovers (the story used to march through existing titles with tie-ins all around until the crossover was over), and changing that to the "main book with satellite titles" model was definitely a change for the better. But creatively, things are still being done the old fashioned way, with the story being passed from writer to writer like a baton. It's not working.

Saying "every issue actually needs to be written collaboratively" is—I'm sure—significantly easier than putting it into practice, especially if Marvel wants to do one of these things every year, but the fact remains that what the current approach has given us just isn't any good, and something needs to change.

Edited by Majestic - 15-Aug-2012 at 6:02pm