When Sebastian Shaw's interests strayed from the Hellfire Club, Selene assumed control and made it a true HELLfire Club by recruiting the demon Hell-Lord known as Blackheart for her new Black King. Selene's control of the Club was challenged by another Hell-Lord, the former Defender and son of Satan known as Daimon Hellstrom. Hellstrom named himself White King in opposition of Selene's forces.
Despite being set up with great fanfare in Fantastic Four Annual '99, this version of the Hellfire Club was basically ignored and forgotten about until a new Club was set up in their place.